Barbados in the Rum Global Value Chain

Barbados in the Rum Global Value Chain
Year:
Listing Type: Research Reports

Danny Hamrick | Karina Fernandez-Stark

The rise in demand for premium products in the alcoholic spirits industry is creating new opportunities for producing nations to increase their participation in the global market. Barbados, the birthplace of rum, is currently poised to capitalize on this shift towards premium and authentic spirits. However, it must first address several issues in the industry, including the sourcing of necessary inputs and the development of a national brand. This report examines the potential for Barbados to increase its participation in the industry using the global value chain framework.

Read Full Report

Subscribe:

Stay up to date with Duke GVC Center research – subscribe to our monthly newsletter